Now that the successor to the Fire TV Stick 4K, the Fire TV Stick 4K Max, has been announced, people are already starting to ask about the Fire TV Cube. Since the 2nd-gen Fire TV Cube is now the oldest model in Amazon’s Fire TV lineup, not counting the original Fire TV Stick 4K which will continue to be sold as a cheaper alternative to the Fire TV Stick 4K Max, I’m already seeing comments and receiving messages from people asking if we’ll see a new Fire TV Cube announced and when that will happen. So, let’s talk about that.
|Fire TV 1 (2014)||April 2||April 12|
|Fire TV 2 (2015)||September 17||October 5|
|Fire TV 3 (2017)||September 27||October 25|
|Fire TV Cube 1 (2018)||June 7||June 21|
|Fire TV Cube 2 (2019)||September 4||October 10|
|Fire TV Stick 1 (2014)||October 27||November 19|
|Fire TV Stick 2 (2016)||September 28||October 20|
|Fire TV Stick 3 & Lite (2020)||September 24||September 30|
|Fire TV Stick 4K (2018)||October 3||October 31|
|Fire TV Stick 4K Max (2021)||September 9||October 7|
As I wrote about earlier this year, the vast majority of Fire TV models get announced in September and released in October, as you can see in the release history above. So, based on that fact alone, it’s pretty unlikely that we’ll see a new Fire TV Cube this year if nothing has been announced once October rolls around. Lately, Amazon has been having what are essentially Fire TV announcement events each year. We just passed this year’s big Fire TV day, on September 9th, with the announcement of the new Fire TV Stick 4K Max, new Fire TV features, new Amazon-built Fire TV Smart TVs, new Fire TV Smart TVs from Toshiba and Pioneer, and even new Luna features. So, it’s likely that if a new Fire TV Cube was on the horizon, it too would have been announced that day as well.
The last shred of hope that we’ll hear about a new Fire TV Cube this year will probably be during an Alexa event later in the year. Amazon typically holds a large Alexa event every September where they announce tons of new devices, like new Echo speakers. Since the Fire TV Cube shares more in common with Echo speakers than any other Fire TV model, there is a possibility that a new model will be announced whenever Amazon announces new Echo devices. That said, Amazon has not even indicated that there will be an Alexa event this year.
Since it doesn’t seem likely that a new Fire TV Cube, or other flagship Fire TV device, will be announced this year, when will one be announced? Nobody knows, but the simplest and most likely answer is September 2022. Since September is when most Fire TVs are announced, and we just had a big round of Fire TV announcements, it doesn’t seem likely that another one will be announced for another year.
You may have noticed above that the 1st-gen Fire TV Cube was announced in April, which could give hope that another Fire TV Cube will be announced early next year, but the 1st-gen Fire TV Cube announcement was a fluke. Amazon originally planned to release the first Fire TV Cube alongside the 3rd-gen Fire TV pendant, in September 2017. For various reasons, it got delayed and missed that announcement window, which pushed its announcement out to early in the next year. That’s why it was one of the few devices not announced in September or October.
All that said, there’s certainly no guarantee that a new Fire TV Cube will be announced in or within a year. The Fire TV Cube is easily the least popular Fire TV model by a longshot. Not because it’s a bad product, but because most people are perfectly happy with the capabilities of the much less expensive Fire TV Stick models. Since people don’t buy the Fire TV Cube much, relative to other Fire TV models, I wouldn’t be surprised if Amazon is in no rush to release a new model. Meaning, we might not see a new Fire TV Cube until 2023. There’s no way to know for certain when the next flagship Fire TV will be announced or released, but, that said, it doesn’t seem like it will be this year, it will probably be next September, and there’s sufficient reason to not see a new one until 2023.