Walmart to acquire TV maker Vizio

Walmart has announced that it has struck a deal with Vizio to acquire the TV manufacturer for $2.3 billion. With Walmart’s Onn streaming boxes and streaming sticks gaining in popularity, this acquisition, if approved by regulators, will give Walmart direct competition to Amazon’s Fire TV Smart TVs and Roku’s TVs.

Judging by the details Walmart included in its announcement, this acquisition seems to have more to do with bolstering its advertising business than anything else. Vizio has over 18 million active accounts, which has quadrupled since 2018. With those users, Vizio now makes most of its profit from serving free ad-supported streaming content through its Platform+ business. It’s worth noting that the former head of 3rd-party Fire TV Smart TVs recently left Amazon to head Walmart’s ad products.

Walmart specifically made a point to highlight that it is also acquiring Vizio’s SmartCast TV Operating System, which competes directly with Google TV OS, Fire TV OS, and Roku OS. That certainly begs the question of whether future Onn streaming devices from Walmart will run Vizio’s OS instead of Google/Android TV.

One comment
  1. Bob Frano says:

    Competition Is Fierce! These Companies Needs Your Dollars. TV,Since It’s Inception, Has Always Been The Main Source Of Entertainment For The Middle Class.With The Coming Of Home theater and the like,more and more people prefer to stay home and watch programs and movies on their big screen tv’s. While some movies will always look better on the big screen,going out To The Movies Will become less and less frequent..

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