The UHD Alliance (UHDA), a consortium comprising of several big entertainment brands, has revealed their consumer facing logo (seen above) which will be used to “identify devices, content and services capable of delivering a premium experience.” The UHDA was put together at CES last year in an effort to create a standard for UHD/4K content and devices, in order to avoid format wars like the Blu-ray vs HD DVD debacle. Amazon and Netflix, plus many other big names in media are members of this alliance. Members have agreed on performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels, and wide color gamut among others. Devices which match or exceed these metrics will display the “Ultra HD Premium” logo on their packaging.