With the recent release of new Fire Tablets and Kindle E-Readers, the Amazon Fire TV is now the oldest product in the family of flagship Amazon devices. That got me thinking about where we are in the lifespan of the current Fire TV and what the future will bring.
The image above was included under the heading “MEET THE FAMILY” in a promotional email sent out yesterday for the new Fire Tablets and Kindle E-Readers. That Amazon Fire TV logo sure does stick out as the odd one out among the recent rebranding of Amazon’s devices. The Fire TV was the first Amazon device to omit the Kindle name; a trend Amazon has continued with the new tablets. The Fire Phone was the first Amazon device to omit the Amazon logo; a trend Amazon has once again continued with the new tablets and e-readers. From a branding perspective, the Fire TV is already outdated and due for a refresh.
From a hardware perspective, it’s an entirely different story. The Amazon Fire TV is a powerhouse compared to its current competition. I wouldn’t be surprised if the current Fire TV specs stay on par with the next generation Apple TVs and Rokus. Amazon has definitely tried to make the Fire TV future proof when it comes to hardware. The Fire TV’s $93 manufacturing cost proves they packed as much into the device as they could. I know many owners will be quick to point out the limited internal storage, but whether we like it or not, the trend keeps moving towards the cloud for storage, and none of Amazon’s devices have shown any signs of diverging from that trend. From a specs perspective, the Fire TV wont be outdated anytime soon.
“I think for a lot of people they will have it (Fire TV) for two, three or four years.” -Peter Larsen, Amazon Vice President
When it comes down to it, the big question is whether the Fire TV 2 will be released next year or the year after. Amazon Vice President Peter Larsen has been quoted saying “We update these things at least once every two years. So I think for a lot of people they will have it for two, three or four years.” when speaking about the Fire TV. Every device from Amazon, apart from the very first Kindle E-Reader, has been updated like clockwork on a 1 year cycle. That said, the current Fire TV is a very capable device. Enough so that it could easily be the first recent Amazon device to break the 1 year renewal trend. Remember, the rest of the world is just now starting to get their hands on the Fire TV. Some won’t even see their orders ship until the end of the year. A 1 year cycle would have a 2nd generation Fire TV be released just 4 months after some orders for the current Fire TV leave the warehouse. I’d imagine that would make quite a few Amazon customers upset. If I had to pick a date, my money is on a late-2015 to early-2016 2nd Generation Fire TV release. Just in time for when 4K TVs start to go mainstream. Fire TV 4K anyone?