Amazon has launched Prime service in India today, with Prime Video coming soon to the country. If you frequent this site, you may have noticed that I like to look at Amazon’s past actions to try and predict what they’ll do in the future. Last August, Amazon announced that Prime Video would soon be coming to Japan. A few weeks later, Amazon revealed the Fire TV 2, just in time for it to be made available in Japan for the first time, which nicely coincided with the launch of Prime Video in Japan. Now that it’s been revealed that Prime Video is coming soon to India, I expect we’ll see new Fire TV hardware revealed before then, so that the new device(s) can be launched in India as well, in conjunction with Prime Video.
Since Amazon pre-announced Prime Video in Japan, then revealed a new Fire TV, and then made Fire TV devices available in Japan for the first time, it’s reasonable that Amazon will repeat the same chain of events in India, especially since the pre-announcement of Prime Video in India is happening around the same time of year as the pre-announcement of Prime Video in Japan. If that isn’t enough to support my theory, I’ve got one more piece of evidence for you.
A new geographically restricted Fire TV app called [IN_Launch] Banjo APP#1 was just added to the Amazon appstore last week. My app tracking scripts occasionally pick up strange apps like this which usually get removed from the appstore within a week. My guess is they’re apps added by Amazon staff to test Amazon devices. The app’s name seems to imply it’s for testing something related to an India launch, and the fact that Amazon’s API has it flagged as a Fire TV app is pretty solid evidence that the Fire TV will be available in India soon. Since it makes the most sense to launch a device in a new country at the start of a hardware refresh, we’ll likely see a new generation of Fire TV devices revealed soon.