Peacock will no longer allow new customers to sign-up for a free account, as spotted by The Streamable. For first-time users to access the streaming service, they will now need to sign up for either the $4.99/month ad-supported plan or the $9.99/month ad-free plan. Existing accounts created prior to January 31st that use the free tier will continue to have access to the service, but don’t be surprised if that ends at some point as well. If you have an existing paid account, you too will be able to access the old free tier as well if you choose to end your paid subscription. Peacock launched in 2020 and despite reaching 20 million paid subscribers has yet to turn a profit.