The “Live” tab first debuted on Fire TV devices in the US in 2019 and it has been steadily growing in both content and popularity ever since. Despite it being a key feature of the Fire TV interface, its expansion into new areas has been relatively slow, no doubt due to the complexity of integrating local live channels and services in new countries. Amazon has now announced that Italy is the latest region to see the availability of the Fire TV’s Live tab. If I’m not mistaken, that makes the Live tab available in 9 different regions. After debuting in the US in 2019, it quickly appeared on devices in Canada and Germany later that year. Then Japan and India saw the arrival of the Live tab in 2020, followed by the UK last year. Most recently, France and Spain received the Live tab a little while ago and no it is Italy’s turn. The services that support the Live tab in Italy at launch are RaiPlay, Pluto TV, RedBull TV, and Amazon’s own Twitch.
Amazon has announced that Alexa will soon be available in Italy and Spain for the first time. Echo devices are now available to pre-order at amazon.it and amazon.es. The Amazon Echo will sell for EUR 99.99 but is available at an introductory price of EUR 59.99. The Echo Dot will be EUR 59.99 but is EUR 35.99 right now and the Echo Plus will be EUR 149.99 but us EUR 89.99 right now. Interestingly, Amazon is also releasing the Echo Spot in Italy and Spain, which is unusual because they tend to introduce audio-only Alexa devices first when launching in new countries. The Echo Spot will be EUR 129.99 but can be ordered for EUR 77.99 for a limited time. All devices will be released on October 30th.
Amazon’s Alexa voice assistant and Echo devices are continuing their global expansion. The lineup just debuted in France earlier this month, and now Amazon has announced that Spain and Italy are the next countries to get Alexa and Echo devices. Alexa’s arrival in Spain is significant because it means Alexa will speak Spanish for the first time, which is among the most popular languages in the world. Amazon is opening Alexa to developers in Spain and Italy now and will release the voice assistant and devices in those countries later this year. With the addition of Spain and Italy, Alexa will be available in 12 countries, which include Australia, Canada, France, Germany, India, Ireland, Japan, New Zealand, the UK, and the US.