Amazon has launched their long-rumored free ad-supported streaming video service in the US. Using the Amazon-owned Internet Movie Database for branding, the service is called IMDb Freedive and it’s available on most devices that can already stream Prime Video. On Amazon Fire TV devices, you should see a new Freedive icon at the front of your “Apps & Channels” row on the home screen. If not, you can launch the free service by saying “Alexa, go to Freedive” into your voice remote, paired Echo device, or hands-free Fire TV Cube. Read more ›