Amazon today announced their original content will arrive in high dynamic range (HDR) quality later this year to Amazon Prime Instant Video. Amazon says they are also working with Hollywood studios and consumer electronics companies to bring additional HDR content to to customers this year.

HDR video uses image capturing techniques coupled with new television technologies to produce a greater range of luminosity than traditional video. In layman’s terms, HDR video results in a brighter more vivid image without compromising picture detail. It is quickly becoming the next “big thing” in television technology after 4K video. Unlike 3D TV, HDR video is looking to become a permanent fixture due to it’s clear picture improvements.

SourceAmazon