The just announced standalone HBO subscription service, HBO Now, will be exclusive to Apple devices when it launches next month. We’ve learned now that Apple’s exclusivity will only last 3 months, so expect the service to land on other devices like the Fire TV as early as July. Interestingly though, subscribers will also be able to access HBO’s programming on their website from the beginning. This means Apple’s hold on the service isn’t as tight as it first appeared since it seems any computer, including Windows devices, will also be able to watch via HBO’s website. We’ll have to wait and see whether signing up for the service will require an iOS device or not.

HBO’s CEO, Richard Plepler, just took the stage at Apple’s watch event to announce that HBO’s stand-alone streaming service, HBO Now, will be launching this April. The service, which does not require a cable subscription, will initially be exclusive to Apple TV devices and will cost $14.99 per month. A launch date was not given, but Plepler did say the service would launch in time to watch Game of Throne’s season 5 premier on April 12th. Apple has also announced that the 2 year old Apple TV will finally be receiving a price reduction from $99 to $69.

Seeing how the announcement came at an Apple event, it’s no surprise that no word was given on when the service would make its way to other devices. Considering Amazon has a tight relationship with HBO, it’s safe to say the service will eventually make its way to the Fire TV. We’ll just have to wait and see when that will be.