The Amazon Fire TV (Pendant) is on sale for $34.99 for Prime Day. This is the new lowest price that the 3rd-gen Fire TV has ever been. It is $35 off the regular price and is $10 less than the previous lowest price it has ever been. If you don’t need the hands-free Alexa and universal remote capabilities of the Amazon Fire TV Cube, which is also on sale for $89.99, then this Fire TV will give you the exact same 4K and HDR support. Most of Amazon’s devices are already on sale early for Prime Day.