Amazon launches new crowdfunding program with 3 new Alexa products

Amazon has kicked off a new crowdfunding-like program called Build It where they allow customers to pre-order a new product that will only be built if it reaches a pre-order goal. Customers can cancel their pre-order anytime and even return products after they ship, like any other Amazon purchase, making the program far less risky than traditional crowdfunding platforms like Kickstarter and Indiegogo. The program is launching with 3 Alexa products: a Smart Cuckoo Clock, a Smart Nutrition Scale, and a Smart Sticky Note Printer. Read more ›

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