YouTube Red takes on Amazon and Netflix, while BitTorrent takes on YouTube


The landscape of streaming video is constantly shifting, with the major players constantly going after each others established markets. Amazon Video, which primarily offers big-budget content, has started dipping its toes into YouTube’s pool of self-submitted content, so it was inivetiable that YouTube would return the gesture. When YouTube Red first launched, it’s primary value proposition was ad-free YouTube, coupled with a streaming music service. Now the New York Times is reporting that YouTube Red has picked up it’s first big-budget television series. The show will be based on the movie Step Up and share the same name. Lionsgate will produce a 10-episode season, to be made available exclusively to YouTube Red subscribers. This marks YouTube’s first foray into original programming, an area dominated by the likes of Netflix and Amazon.

On the other side of the streaming landscape, BitTorrent has launched a new streaming service called BitTorrent Now, aimed at taking a piece of YouTube’s pie of ad-supported streaming content. BitTorrent Now will arrive in the form of phone, tablet, and TV apps that stream music and video using BitTorrent’s file sharing technology. Artists and content creators will be able to make their work available on the platform for free with ads or by requiring a payment. An Android app is already available, with an iOS and Apple TV app coming soon. BitTorrent says apps for other platforms will follow, so hopefully we’ll see a Fire TV app released shortly.

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