Amazon will be increasing the cost of Prime membership across several countries in Europe according to Reuters. The annual subscription in the UK will be increasing from £79 to £95, in Germany from €69 to €89.90, in France from €49 to €69.90, and in Italy and Spain from €36 to €49.90. The new pricing will go into effect on September 15. These Prime subscription increases come after Amazon increased the price of Prime in the US from $119 to $139 in February.

Amazon has announced that the annual cost of Prime membership will be increasing from $119 to $139. This is only the third time that Amazon has ever increased the price of Prime, with the last increase being 4 years ago when the price went from $99 to $119 and the first increase being 4 years before that when it went from $79 to $99. The price increase will go into effect on February 18th for new members, so if you were thinking of signing up for Prime membership, better do it before then to get your first year at the cheaper price. The renewal price for current members will increase on March 25th. The monthly cost for Prime will increase from $12.99 to $14.99 per month on the same dates.

It’s not entirely clear when the practice started, but Amazon is offering select former Prime members the option to start a “One Week Trial” of Amazon Prime for $1.99. Since the dawn of the program, Amazon has offered a 30-day free trial of Prime to first-time subscribers, but once those 30 days are up or once a customer doesn’t renew their subscription, the only option has been to pay the full annual price, which is currently $119 per year, or a monthly price, which is currently $12.99 per month. This appears to be the first time Amazon has offered a one week option for Prime membership. Read more ›