Amazon had a big sale on all Fire TV models except the recently released Fire TV Stick 4K Max last week. Among the deals was the Fire TV Stick 4K for $24.99, which, along with some Fire TV Smart TVs, is the only Fire TV still on sale this week. Since the Fire TV Stick 4K was discounted so heavily and was even cheaper than the 3rd-gen Fire TV Stick, which is normally $10 less expensive, this lead to several people saying that the Fire TV Stick 4K must be getting discontinued and that Amazon is discounting it to clear out existing stock. Here’s why that’s not the case. Read more ›

Most people know that Amazon devices, including Fire TV models, go on sale very frequently. While it may seem like they’re on sale all the time or on sale more often than they aren’t on sale, that’s not actually the case. However, the Fire TV Stick 4K is changing that because, lately, it has actually been on sale more days than it hasn’t. The likely reason is pressure from Roku’s new Express 4K+ which is aggressively priced to undercut the Fire TV Stick 4K. That could have negative repercussions for Amazon’s next budget 4K Fire TV model. Read more ›