Amazon is, unfortunately, always coming up with new ways to show you ads on its Fire TV devices, but this new method takes the cake. Starting later this year, Amazon will begin to display an ad before its Freevee app even gets a chance to load. As demonstrated in the video above, launching Freevee on Fire TV devices will soon result in a 7-second video ad being played before the app’s home screen loads. This takes the annoyance of pre-roll ads to a whole new level since your attention is being milked for a profit before you even decide if there’s anything worth watching in the app. Read more ›
Amazon has unveiled a new advertising method, called Virtual Product Placement, where it is adding fake computer-generated products to scenes in Prime Video and Amazon Freevee content. The image above was provided by Amazon as an example where, presumably, the M&Ms on the counter did not exist when the scene was shot and have been digitally inserted after the fact to advertise the candy. The program is currently in open beta and already being used in Amazon’s own original content, such as Reacher, Tom Clancy’s Jack Ryan, the Bosch franchise, Making the Cut, and Leverage: Redemption. Henrik Bastin, CEO of Fabel Entertainment and executive producer of Bosch: Legacy, says “it creates the ability to film your series without thinking about all that is required with traditional placements during production. Instead, you can sit with the final cut and see where a product could be seamlessly and naturally integrated into the storytelling.”
Since Google TV devices have started playing video ads with no way to disable them, I thought it was a good time to remind people that it is possible to disable these kinds of ads on all Amazon Fire TVs, Fire TV Sticks, and Fire TV Smart TVs. These are the video ads that appear if you scroll up to the large ad banner at the top of the Fire TV home screen. Here are instructions for how to disable the video and/or audio from playing, which forces these ads to just be a static photo slideshow. Read more ›
While scrolling around the Amazon Fire TV’s menus, you may have noticed that new banner ads have creeped their way into the device’s interface. The ‘Apps’ section and ‘Games’ section will now occasionally display relatively large ads at the top of the screen. These ads are different from the home screen banner ads in that they’re a bit larger and contain videos. Interacting with the ads, by moving the cursor over the buy/get buttons, will cause the video in the banner to autoplay. The video will immediately pause when you move off of the ad. Thankfully, like is the case with the home screen banner ads, pressing the right button on the remote to enter the Apps or Games section does not place your cursor into the banner ad, so you can navigate your library without interacting with the ad.
Back in October, Amazon opened up the ability to purchase physical items, to a limited extent, directly through the Fire TV. This was just a small taste of a full fledged shopping feature for the Fire TV that Amazon is currently working on. Back then, you could only purchase toys, Halloween candy, and a few electronics. Amazon has now expanded that limited selection of products you can buy through the Fire TV to physical music CDs. Read more ›
Earlier this week, the same banner ad found at the top of the Fire TV Stick home screen began appearing in the same previously empty spot on the Fire TV home screen. It seems like Amazon has flipped a switch this week that activated the banner. In addition to this banner, Amazon seems to be experimenting with additional advertising on the Fire TV platform. Several users have contacted me and gone to reddit to report that they’ve been seeing pre-roll video ads play before Prime videos on their Fire TV Sticks. Read more ›