Amazon to let brands submit answers to common Alexa questions as a form of advertising

Amazon has announced an upcoming Alexa capability called “Customers Ask Alexa” which will allow brands to submit their own answers to questions asked by Alexa users. Instead of providing an answer sourced from the web or crowdsourced from other Alexa users, as is done today, Alexa may soon choose to use a branded answer instead. Read more ›

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Watch Amazon’s full Super Bowl ads for Alexa and Prime Video original series ‘Hanna’

After teasing the ad with a few short clips, Amazon has now published their one minute thirty second ad for Alexa that will air during this year’s Super Bowl game. The ad pokes fun at the barrage of recent devices released with Alexa integration by featuring celebrities trying out failed Alexa device concepts. Also released is a one minute trailer ad for Amazon’s new upcoming original series Hanna that will air during the 3rd quarter of the big game. Amazon will make the first episode of the series available for 24-hours to Prime members after the Super Bowl ends, even though the series won’t be released until March.

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Amazon taps celebrities for top secret Beta Testing Program for this year’s Super Bowl ad

Amazon has just put up a cryptic page for a, presumably fictitious, new Amazon Beta Testing Program that is somehow linked to an upcoming 2019 Super Bowl LIII ad. The page explains that the program is a “top secret division of Amazon which employs celebrities to test Alexa-enabled technologies such as sub-aquatic audio waveform resonance, interspecies language translation, and voice-controlled body de-stressers.” Four 10-second videos are embedded on the page, featuring celebrities Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, and twin astronauts Mark and Scott Kelly. Read more ›

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Amazon’s first-ever Super Bowl commercial is for the Echo


Up until now, Amazon has chosen to not follow in the footsteps of so many tech companies before them by paying big bucks for a Super Bowl commercial. That changes this February when the Carolina Panthers take on the Denver Broncos in Super Bowl 50. Amazon’s first-ever Super Bowl ad is for the Echo and features Alec Baldwin and former Miami Dolphins quarterback Dan Marino using Alexa to help plan Super Bowl party dubbed #BaldwinBowl. The video above is a teaser for the actual commercial set to air during the big game.

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Amazon expands shopping on the Fire TV to physical Music CDs


Back in October, Amazon opened up the ability to purchase physical items, to a limited extent, directly through the Fire TV. This was just a small taste of a full fledged shopping feature for the Fire TV that Amazon is currently working on. Back then, you could only purchase toys, Halloween candy, and a few electronics. Amazon has now expanded that limited selection of products you can buy through the Fire TV to physical music CDs. Read more ›

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Amazon enables Fire TV banner ad and pre-roll video ads

Earlier this week, the same banner ad found at the top of the Fire TV Stick home screen began appearing in the same previously empty spot on the Fire TV home screen. It seems like Amazon has flipped a switch this week that activated the banner. In addition to this banner, Amazon seems to be experimenting with additional advertising on the Fire TV platform. Several users have contacted me and gone to reddit to report that they’ve been seeing pre-roll video ads play before Prime videos on their Fire TV Sticks. Read more ›

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Amazon unveils First UK ad for the Fire TV

The above video is the first Amazon Fire TV ad set to start running in the UK. The Fire TV will be released in the UK this Thursday, October 23rd. Much like the American ads, this ad focuses on the device’s voice search capabilities. Amazon hopes the ad, created by British ad agency Lucky Generals, will cast the Fire TV in a friendlier light and “more of and for the British people”.

SourceMarketing Magazine

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