Amazon is adding fake CGI products as advertisements to scenes in Prime Video and Amazon Freevee

Amazon has unveiled a new advertising method, called Virtual Product Placement, where it is adding fake computer-generated products to scenes in Prime Video and Amazon Freevee content. The image above was provided by Amazon as an example where, presumably, the M&Ms on the counter did not exist when the scene was shot and have been digitally inserted after the fact to advertise the candy. The program is currently in open beta and already being used in Amazon’s own original content, such as Reacher, Tom Clancy’s Jack Ryan, the Bosch franchise, Making the Cut, and Leverage: Redemption. Henrik Bastin, CEO of Fabel Entertainment and executive producer of Bosch: Legacy, says “it creates the ability to film your series without thinking about all that is required with traditional placements during production. Instead, you can sit with the final cut and see where a product could be seamlessly and naturally integrated into the storytelling.”

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How to disable Video Ads on Fire TV & Firestick Home Screen

Since Google TV devices have started playing video ads with no way to disable them, I thought it was a good time to remind people that it is possible to disable these kinds of ads on all Amazon Fire TVs, Fire TV Sticks, and Fire TV Smart TVs. These are the video ads that appear if you scroll up to the large ad banner at the top of the Fire TV home screen. Here are instructions for how to disable the video and/or audio from playing, which forces these ads to just be a static photo slideshow. Read more ›

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Watch Amazon’s full Super Bowl ads for Alexa and Prime Video original series ‘Hanna’

After teasing the ad with a few short clips, Amazon has now published their one minute thirty second ad for Alexa that will air during this year’s Super Bowl game. The ad pokes fun at the barrage of recent devices released with Alexa integration by featuring celebrities trying out failed Alexa device concepts. Also released is a one minute trailer ad for Amazon’s new upcoming original series Hanna that will air during the 3rd quarter of the big game. Amazon will make the first episode of the series available for 24-hours to Prime members after the Super Bowl ends, even though the series won’t be released until March.

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Amazon taps celebrities for top secret Beta Testing Program for this year’s Super Bowl ad

Amazon has just put up a cryptic page for a, presumably fictitious, new Amazon Beta Testing Program that is somehow linked to an upcoming 2019 Super Bowl LIII ad. The page explains that the program is a “top secret division of Amazon which employs celebrities to test Alexa-enabled technologies such as sub-aquatic audio waveform resonance, interspecies language translation, and voice-controlled body de-stressers.” Four 10-second videos are embedded on the page, featuring celebrities Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, and twin astronauts Mark and Scott Kelly. Read more ›

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Amazon’s first-ever Super Bowl commercial is for the Echo


Up until now, Amazon has chosen to not follow in the footsteps of so many tech companies before them by paying big bucks for a Super Bowl commercial. That changes this February when the Carolina Panthers take on the Denver Broncos in Super Bowl 50. Amazon’s first-ever Super Bowl ad is for the Echo and features Alec Baldwin and former Miami Dolphins quarterback Dan Marino using Alexa to help plan Super Bowl party dubbed #BaldwinBowl. The video above is a teaser for the actual commercial set to air during the big game.

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Amazon unveils First UK ad for the Fire TV

The above video is the first Amazon Fire TV ad set to start running in the UK. The Fire TV will be released in the UK this Thursday, October 23rd. Much like the American ads, this ad focuses on the device’s voice search capabilities. Amazon hopes the ad, created by British ad agency Lucky Generals, will cast the Fire TV in a friendlier light and “more of and for the British people”.

SourceMarketing Magazine

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