In a move mirroring HBO Now, Showtime will be launching a new standalone subscription service next month. The new service, simply named Showtime, will undercut HBO by $4 and cost $10.99 per month. Unlike the current Showtime Anytime app, the new service will not require a subscription or cable service. The service will initially be available on Apple devices and online only. No word yet on when Apple’s exclusivity will end or when the service will be available on Fire TV devices. Showtime being available on the Fire TV at launch indicates the company has a good relationship with Amazon, so I’d expect the new service to be available on the Fire TV and Fire TV Stick shortly after Apple’s exclusivity deal ends.