Roku has announced that it has reached 51.2 million active accounts. It gained over 14 million accounts in 2020, up from 36.9 million at the end of 2019. Roku says these figures are “preliminary estimated data for the fourth quarter ending Dec. 31, 2020” which, to me, sounds like it couldn’t wait to one-up Amazon’s announcement last month of reaching 50 million Fire TV users.
Roku has also shared that their viewers have streamed a total of 58.7 billion hours in 2020. That’s an increase of 55% over last year’s figures. Amazon does not typically comment on the number of hours streamed on Fire TV devices, apart from the occasional tidbit on the popularity of certain app categories.
While Roku technically takes the crown back from Amazon for having more active accounts, according to publicly announced figures, both Roku and Fire TV are pretty much neck and neck in popularity. Apple and Google don’t release figures for active Apple TV and Android/Google TV users, but estimates put them well below the number of Roku and Fire TV users.