It appears that Roku is getting into the smart home business by branding white-label products from Wyze, according to ZatzNotFunny who has acquired several photos of the unannounced products. Shown in the images are what appear to be the Wyze Cam, Wyze Cam Outdoor, Wyze Cam Pan, Wyze Smart Bulb, Wyze Smart Plug, and Wyze Light Strip all packaged in Roku boxes without any mention of these being Wyze products.
Roku, best know for its streaming media players and smart TVs, hasn’t released any products outside of the home theater space up until now. The company recently expanded into audio with several Roku speakers and subwoofers that are made to work with Roku Smart TVs, but selling smart lights and cameras is completely new territory for the home entertainment company.
With Amazon, Roku’s main competition in the streaming space, having a massive foothold in the smart home space, I guess it makes sense that Roku feels the need to expand into smart home devices as well. An official announcement will probably be made soon about these new Roku products, so we’ll learn then if there’s any advantage to buying them from Roku versus Wyze.