Prime Day 2023 will be July 11 & 12 — Two Fire TV Deals Revealed

Amazon has announced that Prime Day this year will be on July 11 & 12. That said, you can surely expect many deals, especially sales on Fire TVs, Echos, and other Amazon devices, to start sooner than that. Amazon is also overhauling how it offers doorbuster deals so they don’t sell out in seconds.

If you’re a Prime member and are looking to buy any of Amazon’s devices, Prime Day is always when you can get the best price. While Prime Day technically kicks off on July 11th, most deals on Amazon devices go live far earlier. Last year, Amazon started Early Prime Day Deals three weeks before the official start of Prime Day. Fire TV Smart TV deals are usually one of the first sales to go live, so, if Amazon follows the same schedule as last year, expect Fire TV Smart TVs to go on sale starting next week.

Amazon has revealed two Fire TV Smart TV deals so far. The first is 75% off the 43-inch Amazon Omni Series 4K Fire TV, which will drop it from $399.99 to just $99.99. This is a doorbuster deal that would usually sell out in seconds, but Amazon is changing how these extra popular deals are offered. If you’re interested in the TV, you must request an invitation for the deal. If you’re invited, you’ll then be able to buy the TV for the sale price between July 11-12. While the details aren’t completely clear, Amazon makes it sound like you won’t need to rush to make the purchase and will have the entire two days to buy the TV if you get invited. Invitation requests are already live for this particular deal and you can see other invitation-only deals here.

The other Fire TV deal that Amazon has revealed is 43% off a Hisense Fire TV Smart TV. It’s unclear if the 50-inch model, the 58-inch model, or both models will be discounted. My guess is only the 50-inch Hisense 4K Fire TV will be discounted, which would drop the price from $529.99 to $299.99. That’s the same price it was during Black Friday last year. If it’s the 58-inch Hisense 4K Fire TV that goes on sale, then it will drop from $599.99 to $339.99, which would match its lowest previous price.

As I do every year, I’ll be posting all the best Fire TV and Amazon device deals the moment they go, live so check back often between now and July 12.

  1. Asha says:

    Thanks for all that you do!

  2. Pat Siskin says:

    You are amazing, and I appreciate all your hard work to bring us Amazon info and deals. Thank you.

  3. William Traynham says:

    Thank you for your notifications. I’ve make several purchases at great prices Thanks to you

  4. Mark says:

    Hell, the 50″ is $399 right now! Hahahaha…These aren’t deals like last year, that’s for sure! And this “‘invitation only’ and we’ll decide if you deserve one or not” is nothing more than socialist BS.

  5. Amazon Deal Man says:

    Only a 43 inch this year?


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