Early indications are that the Amazon Fire TV Stick announced this morning is being very well received. New orders placed at the time this post is being written are scheduled to ship in mid December. Readers are telling me that orders placed just 2 hours after the device was announced weren’t even quick enough to receive a release day shipment. That means the initial stock of Fire TV Sticks sold out within two hours. Readers who ordered 3 hours after pre-orders opened were already receiving shipment arrival estimates of early December. Additionally, the previous limit of 2 devices per customer has now been reduced to a limit of just 1 device per customer.

Either Amazon can’t make them fast enough or they just grossly underestimated the device’s popularity. The limited time discounted price of $19 for Prime members has surely triggered numerous impulse purchases. The Fire TV Stick thread on SlickDeals, a very popular deals and coupon forum, currently has over 1,200 thumbs up votes, making it one of the most popular posts of all time. In comparison, the best score a Fire TV post ever received before today was 125 thumbs up votes.