Peacock, Tubi, and more are coming to Fire TV’s “Continue Watching” row

Amazon announced its new “Continue Watching” row for the Fire TV home screen back in September as the new way to easily resume movies and shows you didn’t finish watching and the place to quickly jump into the next episode of a series. The feature has been slowly appearing at the top of the Fire TV home screen over the past few weeks and Amazon has now made its release official. While several streaming services already work with the “Continue Watching” row, Peacock and Tubi will be the next streaming services that integrate with it, and more are said to be added soon.

While the concept of listing all your unfinished shows, unfinished movies, and the next episode in a series you just watched in one place might seem trivial, the execution is far from it. That’s because the Fire TV home screen has, in the past, had no way to know what you’ve watched within a non-Amazon app due to privacy concerns. If you select a show or movie from the Fire TV interface, Amazon has always placed it in your “Recents” row, but, if that content isn’t streamed through an Amazon-owned service, there was no way to know how much of it you watched while in the 3rd-party app.

Unlike the old “Recents” row, the new “Continue Watching” row does know what you’ve been watching within 3rd-party apps because participating non-Amazon streaming services are now voluntarily sharing your viewing habits with Amazon. In addition to Amazon’s own Prime Video and Freevee services, Disney+, Hulu, Max, MGM+, and STARZ are the other apps that already integrate with the “Continue Watching” row. Amazon says that the new row will be gaining content from “Peacock, Tubi and other streaming apps over the next few months.”

If you don’t want content from certain participating streaming services, or any non-Amazon services at all, from appearing in the “Continue Watching” row, Amazon has, thankfully, added new privacy options that give you control over which apps share your viewing behavior with Amazon. You can also control whether your viewing habits on one device are synced across to the “Continue Watching” row of another device.

The Fire TV home screen has always strived to be a one-stop place for all your streaming needs, but it has never lived up to that goal. Past attempts at making the top row more useful and engaging, like the addition of the “Next Up For You” row, didn’t go so well and were eventually reverted. The new “Continue Watching” row is easily Amazon’s biggest leap forward towards a Fire TV home screen that truly aggregates the content you’re actually watching in one place. Let’s just hope other streaming services continue to add support for it.

8 comments
  1. RG Geiger says:

    excellent move Amazon. a row like this has been Android TV saving grace.

  2. Dominick says:

    I’m down to one fire tv in my bedroom & taht maybe give eventually. They can all they want but unless they stop the ads & revamp the home screen I’ll stick with samsung & roku.

  3. ben says:

    on mine it doesnt put disney in continue watching, but it does Max

  4. Scott says:

    Does anybody know when the new 4K Max (2nd Gen) will be updated to get these features as well? My older 4K shows a continue watching row with shows other than Prime video, but not the new fire stick.

    • Anonymous says:

      That is a bit annoying. I replaced all my 1st GEN 4K Max devices on FIRE OS 7, which had this feature, only to lose it with 2nd GEN 4K Max devices on FIRE OS 8.

  5. Carlos says:

    Some weeks ago “recently watching” in menu shows third party content when “sync recent content” privacy option is turned off, like disney and netflix, but now “recently watching” menu option is gone and the new “continue watching” option only shows prime content.

    it is frustrating, how much time has to pass to make fire tv stick 4k max stable??

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