Panasonic switches to Amazon’s Fire TV OS for its 2024 flagship OLED Smart TVs

Panasonic has announced that its two flagship OLED smart TV models for 2024 will come with Fire TV built-in instead of its own operating system. Once released later this year, these new Panasonic TVs will easily be the best Fire TV Smart TVs available and will, for the first time, make Fire TV Smart TVs comparable to the best OLED TVs from Sony, LG, and Samsung.

Panasonic’s highest-end Fire TV for 2024 will be the Z95A, which will be available in 55-inch and 65-inch sizes. It will feature a WOLED panel and use micro lens array (MLA) tech which makes it equivalent to last year’s flagship Panasonic MZ2000. That’s similar panel technology to last year’s LG G3 smart TV and is comparable to other top-tier TVs, like the Sony A95L and the Samsung S95C. Panasonic will also be releasing the Z93A Fire TV this year which uses a similar WOLED panel but lacks MLA, making it comparable to last year’s Panasonic MZ1500, LG C3, Sony A80L, and Samsung S90C. Without MLA, the Panasonic Z93A won’t be as bright as the Z95A and only a 77-inch size has been announced thus far.

Both new Fire TV Smart TV models from Panasonic will have ambient light sensors and support Dolby Vision IQ Precision, which is described as “an advancement on Dolby Vision I and operates by adjusting the light levels in each area of the screen to draw out more detail, without boosting the brightness to a point where the image looks washed out.” They’ll use a brand-new HCX Pro AI Processor MK II which boasts a new 4K Remaster Engine. They’ll have a variable refresh rate up to 144Hz which, when combined with HDMI 2.1, ALLM, and support for AMD Freesync Premium and Nvidia G-Sync, should make for a great gaming experience.

As for Fire TV-specific features, both the Z95A and Z93A will include the Fire TV Ambient Experience which makes them the first non-Amazon devices to get the feature, after it debuted on the Amazon Omni QLED Series Fire TV Smart TVs and was later made available on the new Fire TV Stick 4K Max. Panasonic’s Fire TVs will also include far-field microphones for hands-free control via Alexa and they will support Siri control through Apple Homekit and will support Apple Airplay 2 casting.

While the remote included with Panasonic’s new Fire TVs hasn’t been revealed, it is said to be a “full remote control” and will include Panasonic’s “My App” button which, like the Fire TV Alexa Voice Remote Pro’s customizable buttons, can be programmed to launch any app or voice command. That makes it sound like Panasonic may reuse the same remote it included with its first Fire TV Smart TVs, the Panasonic MX800, released last year. That would be great to see as Panasonic’s remote is better than the usual Amazon-designed remote included with most Fire TV Smart TVs in several ways.

Pricing and availability for Panasonic’s new Fire TVs have not been revealed. Unfortunately, Panasonic has not sold its TVs in the US in recent years so it’s likely that these new flagship models won’t be available in the US as well.

7 comments
  1. Nick says:

    Strange move to me since it seems like fire tv is a sinking ship but we’ll see

  2. Tj says:

    They should use these Tvs to showcase their new OS.

    • tech3475 says:

      You’re presuming it’s ready for prime time though (pun not intended), especially from an apps perspective.

      If anything, I think a new Fire Stick lite would be the best way to launch it, especially if it’s weaker hardware could benefit from it and the lower price will be easier to deal with from a complaints perspective.

      I won’t be surprised if the loss of Android/side loading (especially Kodi, dodgy streaming apps, etc.) to cause a deludge of complaints/returns for retailers.

    • It’s a big win for Amazon to get such high-quality TVs to switch to Fire TV. I can’t imagine they’d then go and risk ruining that by putting an all-new OS on it. Like tech3475 said, if the new OS is released, it’ll likely be on a lower-risk Fire TV device.

  3. John says:

    Will we be able to side load apps,jail break.!.As we can with the fire stick.

  4. mrvco says:

    Not surprising that Panasonic is replacing their widely panned in-house OS, but it is interesting that they’re replacing it with FireTV OS while continuing to use GoogleTV for their LED models.

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