Telly, a new hardware startup from the co-founder of streaming service Pluto TV, envisions a world where TVs are free if you’re willing to live with perpetual advertising. The first smart TV model revealed today has a 55-inch primary screen with a separate secondary screen below a soundbar that connects the two displays. While the secondary screen can display helpful information like sports scores, news tickers, weather, and stock prices, its main purpose is to always display ads that pay for the free TV.
Details about the product are scarce, but the press images show at least a perpetual ad on the right of the secondary screen. While the company says ads won’t interrupt what you’re watching on the main display, they are able to utilize both the top and bottom screens. The TV, which is capable of 4K HDR, is running a proprietary operating called TellyOS that won’t support third-party streaming services. Instead, the TV will include some sort of Android TV-based streaming dongle but it’s also compatible with other HDMI devices, like Fire TVs.
If you’re interested, Telly is taking reservations for the first 500,000 free devices that will start shipping this summer. Be aware that, just to get your name on the list, you have to provide your name, email, phone number, address, and install the company’s mobile app with notifications enabled.