It probably won’t surprise you to learn that one of the most common questions I’m asked is when the next Fire TV, Firestick, or Fire TV Cube will be released. While I can’t answer that question explicitly, a look back at when all of the existing Fire TV models were announced and released will tell you a lot about when to expect new models. As you can see in the image above, the majority of Fire TV devices were announced in September and most of those were released in October.
|Fire TV 1 (2014)||April 2||April 12|
|Fire TV 2 (2015)||September 17||October 5|
|Fire TV 3 (2017)||September 27||October 25|
|Fire TV Cube 1 (2018)||June 7||June 21|
|Fire TV Cube 2 (2019)||September 4||October 10|
|Fire TV Stick 1 (2014)||October 27||November 19|
|Fire TV Stick 2 (2016)||September 28||October 20|
|Fire TV Stick 3 & Lite (2020)||September 24||September 30|
|Fire TV Stick 4K (2018)||October 3||October 31|
Most new tech products try to hit stores and virtual shelves by November to take full advantage of the holiday gift shopping that takes place in November and December. That’s why we see new Fire TV announcements and releases clumped up around September and October. The first Fire TV is an exception to this because it was announced in early April 2014 and shipped about a week later. I’m guessing that the team developing it was shooting to be done by the 2013 holidays but got delayed, given that it was an all-new product for Amazon.
The other exception is the 1st-generation Fire TV Cube, which was announced and released mid-year in June of 2018. When I leaked the first Fire TV Cube in September of 2017, along with the 3rd-generation Fire TV pendant, I was told by my sources that Amazon was still hoping to release it in time for the 2017 holidays. That didn’t happen and it got pushed into 2018. All other main Fire TV, Fire TV Stick, and Fire TV Cube models for the US have been announced in September or October. Other countries do see new Fire TV models announced for their regions throughout the year, but when a new model debuts for the first time, it’s almost always in September/October.
So, if you’re wondering when the 4th-gen Fire TV, the 4th-gen Fire TV Stick, the 2nd-gen Fire TV Stick 4K, or the 3rd-gen Fire TV Cube will be released, chances are very good it will happen in September/October. As for which year that will happen for each form factor, you can take a look at my Amazon Device Buyer’s Guide where I list how many days each model and generation has been on sale. That’ll help you determine if we’re due for a new model of each type and which one is most likely to come next.