Netflix’s Co-CEO Ted Sarandos has confirmed at the Cannes Lions advertising festival that an a new ad-supported plan will be coming to Netflix, as reported by The Hollywood Reporter. Ads coming to Netflix has been rumored for a while but this is the first official confirmation that it’s coming. The existing tiers will not change and remain ad-free, but at least one new tier will be added, costing less and including ads. This change comes after Netflix lost subscribers last quarter, 200,000 of them, for the first time in a decade. Netflix also laid off 150 employees last month and another 300 this month.