NBCUniversal and Roku reach agreement to bring Peacock to Roku devices — Pressure on Amazon increases to do the same for Fire TV

Over 2 months from when Peacock launched nationwide on other streaming devices, the app is now available on Roku devices after NBCUniversal and Roku finally reached a mutually beneficial agreement over the service’s revenue share. This leaves Amazon Fire TVs as the only remaining major streaming media players to not carry the Peacock app. While there are unofficial ways to install Peacock on Fire TVs, they come with complications and compatibility issues for some people. With any luck, the added pressure on Amazon of now being the odd one out will speed up negotiations and result in the app officially being made available on Fire TV devices.

What seemed to tip the scale, presumably in NBCU’s favor, was the announcement/threat last Friday that NBCU would be pulling all 46 of their apps from Roku devices over the weekend. It was announced, just a few hours later, that an agreement had been reached between the two companies to not only avoid the removal of those apps, but to also bring Peacock to Roku devices. The Peacock app arrived in the Roku channel store this morning.

NBCU hasn’t threatened to remove any apps from Fire TV devices. That is, hopefully, an indication that negotiations between NBCU and Amazon are moving along more productively than they were with Roku. Peacock says they already have 15 million user signups. The app offers 13,000 hours of content for free with ads. Paying $4.99/month increases the content to 20,000 hours and paying $9.99/month removes all ads.

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One comment
  1. BirdOPrey5 says:

    I used to think the Amazon Fire TV was the absolute best “smart tv” device… And then I got a Roku powered TV. I have to say if Roku had games and the ability to run a version of Kodi I’d probably drop my FireTV completely. As games and Kodi are not something Amazon likes anymore it’s likely I will end up moving to Roku completely at some point- especially if they get HBO Max first.

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