While the Fire TV Stick 4K Max is the second newest model in Amazon’s current Fire TV lineup, there have been a few signs that the device will be replaced with a new model this year. Most notably, a recent FCC filing for a pair of devices that appear to be Fire TV Sticks carry strong signs that they are a new Fire TV Stick 4K and 4K Max. Now, what is, in my opinion, the most telling sign that a new Fire TV Stick 4K Max is on the horizon has just occurred.
People naturally tend to think that if a Fire TV model goes on sale repeatedly, it indicates a new model is coming because Amazon and other retailers are trying to clear out their inventory of the existing model. As I’ve written about in the past, that’s typically not how Amazon operates. Instead, Amazon seems to be fine with just continuing to sell the old model, after a new model has been revealed, until its supply eventually runs out.
Take the Fire TV Stick Lite, for example, which is still being sold with the old remote over a year and a half after that bundle was replaced with a new remote. There was never a fire sale or clearance sale to get rid of the old bundle’s inventory. It just typically goes on sale for a little bit less than the bundle with the newer remote, likely to help clear them out a little bit faster. The main newer bundle is on sale right now for $19.99 while the older bundle is on sale for $18.99.
What does indicate a new model may be coming is if the entire Fire TV lineup repeatedly goes on sale except for one or two models. That’s because it likely means Amazon is trying to conserve the current inventory of those models so it doesn’t run out before the replacement model is announced. The biggest indicator that a new model is coming is if an existing model becomes unavailable, and that is what has just occurred last night.
The Fire TV Stick 4K Max is now listed as “Currently Unavailable” for the first time since its release. While there can certainly be reasons for a Fire TV model to temporarily be unavailable that have nothing to do with a replacement model coming, I don’t believe that’s the case here. We already know a new Fire TV Stick 4K Max is likely coming because of the aforementioned FCC filings, but its inventory running out for the first time solidifies its impending replacement in my eyes.
With Amazon’s new device announcement event coming in just a few days on September 20th, it seems like Amazon did a pretty good job estimating how many Fire TV Stick 4K Maxs it needed to make. We’ll likely see the current model go in and out of availability over the coming days, as inventory is uncovered, returned, or moved around, but it seems unlikely that there will be any significant discounts on the existing Fire TV Stick 4K Max after the new model is revealed.