The “Live” tab first debuted on Fire TV devices in the US in 2019 and it has been steadily growing in both content and popularity ever since. Despite it being a key feature of the Fire TV interface, its expansion into new areas has been relatively slow, no doubt due to the complexity of integrating local live channels and services in new countries. Amazon has now announced that Italy is the latest region to see the availability of the Fire TV’s Live tab. If I’m not mistaken, that makes the Live tab available in 9 different regions. After debuting in the US in 2019, it quickly appeared on devices in Canada and Germany later that year. Then Japan and India saw the arrival of the Live tab in 2020, followed by the UK last year. Most recently, France and Spain received the Live tab a little while ago and no it is Italy’s turn. The services that support the Live tab in Italy at launch are RaiPlay, Pluto TV, RedBull TV, and Amazon’s own Twitch.
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