Kiss your grandfathered-in cheap ad-free Netflix plan goodbye

Netflix already stopped offering its cheapest $11.99/month “Basic” ad-free subscription plan to new customers last year. Now it looks like the streamer will be taking it away from existing customers as well. Company executives told investors during its earnings call yesterday that the old plan will be retired entirely in some countries this year.

Existing customers on the older cheap ad-free plan in Canada and the UK will be the first to lose it in the second quarter of this year. Other countries will follow after. When Netflix discontinued this plan for new customers, Canada was the first to see it go and the US and UK lost it about a month later. So, it likely won’t be long before customers in most regions on the older plan will be forced to change their subscription.

The cheapest ad-free Netflix plan, called the “Standard” plan, is currently $15.49 per month. The same plan with ads will run you $6.99 per month. However, Netflix has warned investors that it may raise prices in 2024. Considering the $6.99 ad-supported plan has been the same price since it launched in 2022, there’s a good chance it, at the very least, will see a price increase this year.

10 comments
  1. InIrons says:

    Getting squeezed from all streamers and cable providers. May just live off my antenna…

    • Manabi says:

      At least some people are going to say “To hell with this” and start/go back to pirating instead. I’d like to say they’ll stop raising prices when it starts causing them to lose money due to subscribers leaving, but we all know they’ll just raise them even higher to squeeze the masochists staying instead.

      • Adam says:

        Netflix lost both vast swaths of streaming content and then customers a few quarters ago. They responded by raising prices to get more money from the remaining members to guarantee they didn’t show a quarterly financial loss for shareholders.
        Netflix then eliminated password sharing whereupon a bunch of people loudly and publicly declared they were going to cancel their Netflix account. Numbers clearly indicate that they, and additional others, instead very quietly renewed their membership for reduced content at an increased price with fewer people using each account.

        Interpretation of this sequence of decisions and consequences is left up to the reader. I have mine and act accordingly.

  2. Charlie says:

    What’s this Netflix you refer to? Subbed for years and years but not in years now. Not paying their higher prices for stuff I won’t watch. I have OTA DVR from HDHomerun and Youtube. That’s it.

  3. ben says:

    i know many hate ads but i have the ad plan its not that bad at all the longest ad i get is 45 seconds. i dont care about 4k pictuure the quaity on ad supproted is good enough for me.

  4. Lukas says:

    Won’t be long till I’ll set sails for everything if streamers continue this trend. Still waiting to see what exactly Amazon means by adding ads.

  5. mrvco says:

    The only reason we have Netflix is because it’s ‘free’ with our T-Mobile plan. Otherwise I’d subscribe for a month or two each year to catch up on the few things worth watching.

  6. Kary says:

    Netflix doesn’t “warn” investors that they are going to raise prices. Investors like to hear that! And then the tech press goes nuts reporting that news to presumably warn consumers as if it’s newsworthy that some business might raise prices at some point in the future. No feces Sherlock!

    For me though the recent price change means T-Mobile is no longer fully paying for my Netflix. I have to pay some amount (about $7 as I recall) to get the ad free version. At least that’s better than Hulu where they don’t offer a small fee to upgrade to the ad free version.

  7. Keith says:

    They’re all working together to screw the consumer, even the most loyal ones
    Mad props!
    I think there’s a name for this… And it’s technically illegal but the thing is nothing will happen

  8. streamkimgzapptech says:

    They’re all working together to screw the consumer, even the most loyal ones
    right.about that then they wonder why sling tv direct tv spectrum tv charter all are loosing customers hiow nuch more money do ya need.or wana keep f#c#ing customers i had them all and left them all no more tired of it ill keep using the free apps need a good app store have look https: // applinked . store code 169336397 has alot good free and Paid apps

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