Amazon is leveraging Jeremy Clarkson’s fame and humor in a new advertisement for the Fire TV stick. After riding around a beefed up segway in a fancy house, Clarkson describes himself as “becoming suddenly unbusy,” referring to him being fired from the BBC earlier this year. He continues saying it’s okay because he has an Amazon Fire TV Stick. Clarkson then says it has “everything you could possibly want,” before he begins naming off apps as he scrolls his recent app list, only to give a dismissive “that” when he gets to BBC’s iPlayer app. The commercial ends with a plug for Clarkson’s upcoming Amazon motoring show which has already begun filming and is schedualed to premiere next year. The ad is set to air during the Rugby World Cup Final on Saturday.