iTV Player has finally made its way to the Amazon Fire TV. The app gives full access to on-demand content from UK channels ITV, ITV2, ITVBe, ITV3, ITV4 and CITV. The app does not include any live streams. For that, you’ll have to wait for the revamped iTV Hub which is expected to arrive on Fire TV devices later this year. iTV Player is only compatible with the Fire TV right now but will be coming to Fire TV Sticks later this month and will be available on the new Fire TV when it arrives at customers’ doorsteps on October 5th. As you’d expect, iTV Player is geographically restricted to UK residents only.