How to install and use HBO Max on Amazon Fire TV or Firestick — Avoiding common icon/launch issues

HBO Max is not currently available in the Amazon Appstore for Amazon Fire TV, Fire TV Stick, or Fire TV Edition devices. Fortunately, it’s easy to sideload the app and use it as long as you first take a few precautions to avoid common issues with the app. If you simply sideload the app like you would any other APK, you could end up with the wrong icon appearing, the icon not appearing at all, or the app refusing to install altogether. Here’s a step-by-step guide for everything you need to do to have a good HBO Max experience on Fire TV devices.

  1. Uninstall HBO Now
    If you have the HBO Now app installed on your device, you need to uninstall it. If you don’t know how to uninstall apps on Fire TV, follow this guide.
  2. Delete HBO Now form Amazon Account
    Go to the Your Apps list on Amazon.com and see if HBO Now is on the list. If it is, select the Actions menu and then select the Delete this app option.
  3. Clear Appstore Data & Cache on Fire TV
    On your Fire TV, go to Settings > Applications > Manage Installed Applications. Select Appstore from the list and then select both the Clear Data and the Clear Cache options.
  4. Sync Amazon Account on Fire TV
    Now go to Settings > My Account, which is the last settings menu on the far right. From there, select the Sync Amazon Content option and wait a few seconds.
  5. Restart Fire TV
    Restart your Fire TV by going to Settings > My Fire TV > Restart.
  6. Sideload HBO Max
    Sideload the HBO Max app by using the Downloader app and entering the URL bit.ly/firehbo
    If you’re not familiar with sideloading and need detailed step-by-step instructions for sideloading with Downloader, follow this guide.
  7. Launch HBO Max
    Once the APK for HBO Max has been downloaded and installed, launch the app from your app list by holding the Home button on your remote and selecting the Apps option. The HBO Max icon should be at the very bottom of the list. If you can’t use your remote in the app, it’s because you installed the wrong version of te app. See here for more info and how to fix it.

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52 comments
  1. Noneya says:

    Error forbidden try using https of you used http. This is the message when I follow instructions you give of on the url type bit.ly/hbomaxfire. Now I can not get hbo now back that I pay for

    • Got to the Browser section in Downloader first and enter the URL there. (This is a bug in the app that I need to fix.)

      • Cody says:

        Could you also add a way to edit a website instead of clearing the entire line and typing it again?

        • I have the exact same frustration. Unfortunately, this is a limitation of Amazon’s on-screen keyboard. There is no way to move the typing cursor. Instead of clearing the entire text, you can delete text (using the Rewind button) up to where you want to start typing, but that’s as good as it gets unless I completely replace the on-screen keyboard with a custom one, which is a lot of work.

  2. JR says:

    Installed great, app works but the icon does not show up. I have to go to the all apps in settings every time I want to run the app. I have a gen1 Fire TV that is up to date on software. Any thoughts on how to get the icon to appear in the recently used or app list from the home screen?

  3. Cody says:

    The bit.ly website didn’t work for me either.

    • Cody says:

      I got it to work. After the restart my Firestick wasn’t connecting to the internet and that was the issue. The icon still shows HBO Now but the app works well.

  4. Noneya says:

    Installed app as you clarified when I get to point to enter code on app on to my account it states “Sorry The Code Expired Or Is Incorrect, Go Back To Your T.V. And Get The Code Again”

  5. Noel Ponce says:

    Mine won’t react to my remote.

  6. Norman Coe says:

    Tried everything and nothing works it opens but that is it.
    tried it 4 times, done trying.

    • Norman Coe says:

      Does not react to my remote.

      • Erik S. says:

        Will not respond to my remote either. Gen 2 firestick w/voice remote. Any suggestions developers?

      • Peter Cham says:

        Same problem.

        • Elizabeth Tersigni says:

          Same! Won’t respond to my remote either!

          • Shelly says:

            Same for me! My remote is not working either!

          • Shelly says:

            I got my remote working!! I’m pretty sure that I was downloading the wrong version of the hbomax!! Make sure your downloading/installing the link with numbers.. 1605001064, and with “universal”, “Android 5.0+”, and “nodpi” to the right of all the numbers. NOT one of the links below it, with the hbomax logo!! Also, I can’t imagine this did anything, I am Sure I was downloading the wrong version, but just in case.. I went ahead and clicked on the 3 lines to launch the hbomax app, like the firetv suggests for you to do after something is installed (instead of launching it the way that is said on here). I was taken to the sign in page, got signed in, and able to use my remote after that!!! I hope this helps you, and you get your remote working!! Let me know!! Bye!!

  7. ben says:

    it installed and opened fine but how do you get it to do any thin used a logitech wireless keyboard but arrow key dont do anything

  8. Frank says:

    does this apply the same for hbo go?

  9. Paul Manjourides says:

    It worked great except for once problem… the icon doesn’t show up in my apps at all. I can find it in the list of apps under ‘Manage Installed Applications’, and I can launch it from there, but there doesn’t seem to be any other trace of it. Any ideas?

  10. Red says:

    Anyone able to get Spectrum app to work successfully on firestick?
    Could you point me in the right direction, a guide?

  11. A Thompson says:

    App does not respond time FireTV remote

  12. Bethany C Mitchell says:

    Has anyone found a fix to it to work with the remote yet? Download and open is just fine but won’t respond to remote.

    Thanks!

  13. Shelly says:

    I got the app installed, but my remote will not work at all in the app! What’s going on with that? I have followed every step. Please help me to get the remote working! Thanks in advance!

  14. Frank Materia says:

    As someone mentioned above, the particular version of the HBONow app is a factor. I used Aptoide TV app and downlaoded the latest Android TV version of the HBONow app and it works for me. Upon selecting from launcher, instead of going to the main HBONow screen with shows listed (where remote doesnt work), there is an initial login screen to activate the app with your service provider

  15. Norman Coe says:

    Remote working now Thanks.

    I am interested to know if their will be a bookmarker 1 for android boxes or nvidia shield?
    Thanks.

    • Bookmarker for Android TV/Shield TV is not a high priority right now, since I’m still ramping back into running the site and apps (there is A LOT of outdated stuff to update behind the scenes) but I do want to bring Bookmarker apps to Android TV/Shield TV eventually.

  16. David says:

    It won’t let me use my HBO account through the app. It recognizes that it’s an Amazon device. Any workaround on this?

  17. Lee says:

    I seem to be using the wrong URL. I have tried three different ones but nothing works. Any suggestions for the correct one?

    • The correct URL to use is in step 6. (I don’t want to post it in this comment because I will be updating it in the guide anytime a new version is released, so I don’t want an outdated URL to be in this comment.)

  18. Ryan says:

    This worked perfectly for me. Thank you! Other websites give these steps but not the part where you delete the previous HBO apps. Thanks!

  19. Mark David says:

    Thanks so much for posting and sharing.

  20. Caitlin says:

    I cannot tell you how much I love you right now, all hbo streaming on roku and amazon is now leaving at the end of July and I about flipped with anger. But you have saved me, thank you *crying from relief*

  21. Sean says:

    I followed the instructions perfectly and it installed properly, but I can’t find the app in the Apps section. It for not appear at all. I do have HBO Go, do I need to uninstall that?

  22. jimmy says:

    Worked for me!!!

  23. Christine says:

    Thank you, THANK YOU, for such excellent detailed instructions on this!! I am the least tech-smart person ever, and by following them step-by-step I was able to get the app installed and running perfectly on both my Fire TV and my Firestick.

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