Fire TV devices will occasionally fail to boot and endlessly display either the “Amazon” or “Fire TV” boot-up logo. If this happens to your device, it, unfortunately, usually means the Fire TV is dead with no way to fix it. This most commonly happens if the Fire TV is powered off at the wrong time, which is why plugging it into a TV’s USB port is a bad idea. In rare cases it’s possible to fix the issue, so here are the steps to try before giving up on your Fire TV.
To reiterate, the solutions below WILL PROBABLY NOT WORK, but it’s worth a try.
Solution 1: Unplug everything
I know you probably tried this already, but for the few that haven’t yet, unplug the Fire TV completely from both power and your HDMI. Let it sit for at least 5 minutes unplugged and then connect it all back up.
Solution 2: Use the included power adapter
If your stuck device is a Fire TV Stick and it is plugged into your TV’s USB port, the issue might be caused by it not getting enough power. This can be the case even though it worked fine in the past when plugged into your TV’s US port. Plug the Fire TV Stick’s power cable into the power adapter that came with it. If you can’t find the original power adapter or don’t have one, then try using any phone USB charger you have around.
Solution 3: Change the cable and power adapter
This applies mainly to Fire TV Sticks, but the issue might be caused by a faulty micro USB cable or power adapter. I wouldn’t bother buying a new cable or new power adapter, because they cost nearly as much as a new Fire TV Stick and it likely is not the issue, but if you happen to have another micro USB cable then try swapping out the one that is currently connected to the Fire TV Stick. If you happen to have any USB power adapter, try swapping that out as well. Any micro USB cable and any phone charger should work. You might as well try a different power outlet and/or power strip while you’re at it.
Solution 4: Factory Reset with the remote
If you hold down the RIGHT and BACK buttons on your remote simultaneously for about 10 seconds, the Fire TV will begin to factory reset itself. If you don’t know which buttons are the RIGHT and BACK buttons, check this diagram. The issue with this solution is that it only works if the Fire TV has gotten far enough into its boot process to recognize remote commands. Since your device is stuck at the boot screen, it likely can’t be reset with this method, but it’s worth a shot. My suggestion is to power on the device, count out 5 seconds, hold the buttons for 10 seconds, then wait 10 more seconds to see if anything happens. If that doesn’t work, do it again but keep increasing the initial count by 5 seconds with each try. So, on the second attempt, you would count 10 seconds after powering on the Fire TV, hold the remote buttons for 10, then wait for 10. Then, on the third attempt, you would count 15 seconds, hold the buttons for 10, and then wait for 10, etc… What you’re doing is hoping to hold the buttons down during a small window of time that the Fire TV has connected to the remote but has not gotten itself stuck.
Solution 5: Wait a very long time
There is a slight chance that your Fire TV is trying to complete a task during bootup that is just taking a long time to finish. Power on your Fire TV like normal and let it sit at the stuck logo for a few hours at least, if not an entire day.
Solution 6: Factory Reset with a USB keybaord
This solution might only apply to older Fire TV models, but it’s worth a shot to try, especially if you already happen to have everything you need. To try this, you will need to connect a USB keyboard to the Fire TV. For a Fire TV Stick, this means you need to have an OTG cable. I don’t recommend spending money to try this method, because it likely will not work, but if you already have a way to connect a USB keyboard, then follow these instructions to attempt a factory reset.
I’m sorry to say it, but if you’ve tried everything above, your only option now is to contact Amazon to try to get a replacement device. Many people have had success getting a replacement Fire TV for free, even if their device is old and out of warranty. When talking to Amazon’s customer service agents, be polite and patient because they will likely need to walk you through some of the steps above, even though you tried them already. If Amazon refuses to replace your device for free, try to at least ask for a discount on a replacement.