How to fix a Fire TV or Firestick stuck on the boot start up logo screen

Fire TV devices will occasionally fail to boot and endlessly display either the “Amazon” or “Fire TV” boot-up logo. If this happens to your device, it, unfortunately, usually means the Fire TV is dead with no way to fix it. This most commonly happens if the Fire TV is powered off at the wrong time, which is why plugging it into a TV’s USB port is a bad idea. In rare cases it’s possible to fix the issue, so here are the steps to try before giving up on your Fire TV.

To reiterate, the solutions below WILL PROBABLY NOT WORK, but it’s worth a try.

Solution 1: Unplug everything

I know you probably tried this already, but for the few that haven’t yet, unplug the Fire TV completely from both power and your HDMI. Let it sit for at least 5 minutes unplugged and then connect it all back up.

Solution 2: Use the included power adapter

If your stuck device is a Fire TV Stick and it is plugged into your TV’s USB port, the issue might be caused by it not getting enough power. This can be the case even though it worked fine in the past when plugged into your TV’s US port. Plug the Fire TV Stick’s power cable into the power adapter that came with it. If you can’t find the original power adapter or don’t have one, then try using any phone USB charger you have around.

Solution 3: Change the cable and power adapter

This applies mainly to Fire TV Sticks, but the issue might be caused by a faulty micro USB cable or power adapter. I wouldn’t bother buying a new cable or new power adapter, because they cost nearly as much as a new Fire TV Stick and it likely is not the issue, but if you happen to have another micro USB cable then try swapping out the one that is currently connected to the Fire TV Stick. If you happen to have any USB power adapter, try swapping that out as well. Any micro USB cable and any phone charger should work. You might as well try a different power outlet and/or power strip while you’re at it.

Solution 4: Factory Reset with the remote

If you hold down the RIGHT and BACK buttons on your remote simultaneously for about 10 seconds, the Fire TV will begin to factory reset itself. If you don’t know which buttons are the RIGHT and BACK buttons, check this diagram. The issue with this solution is that it only works if the Fire TV has gotten far enough into its boot process to recognize remote commands. Since your device is stuck at the boot screen, it likely can’t be reset with this method, but it’s worth a shot. My suggestion is to power on the device, count out 5 seconds, hold the buttons for 10 seconds, then wait 10 more seconds to see if anything happens. If that doesn’t work, do it again but keep increasing the initial count by 5 seconds with each try. So, on the second attempt, you would count 10 seconds after powering on the Fire TV, hold the remote buttons for 10, then wait for 10. Then, on the third attempt, you would count 15 seconds, hold the buttons for 10, and then wait for 10, etc… What you’re doing is hoping to hold the buttons down during a small window of time that the Fire TV has connected to the remote but has not gotten itself stuck.

Solution 5: Wait a very long time

There is a slight chance that your Fire TV is trying to complete a task during bootup that is just taking a long time to finish. Power on your Fire TV like normal and let it sit at the stuck logo for a few hours at least, if not an entire day.

Solution 6: Factory Reset with a USB keybaord

This solution might only apply to older Fire TV models, but it’s worth a shot to try, especially if you already happen to have everything you need. To try this, you will need to connect a USB keyboard to the Fire TV. For a Fire TV Stick, this means you need to have an OTG cable. I don’t recommend spending money to try this method, because it likely will not work, but if you already have a way to connect a USB keyboard, then follow these instructions to attempt a factory reset.

Contact Amazon

I’m sorry to say it, but if you’ve tried everything above, your only option now is to contact Amazon to try to get a replacement device. Many people have had success getting a replacement Fire TV for free, even if their device is old and out of warranty. When talking to Amazon’s customer service agents, be polite and patient because they will likely need to walk you through some of the steps above, even though you tried them already. If Amazon refuses to replace your device for free, try to at least ask for a discount on a replacement.

20 comments
  1. Junior Jose says:

    I bought last December the Stick 4k Max and it stuck at logo when I connect to configure it. I contact Amazon customer service and they sent me a new one.

  2. Roy and Judy hollen says:

    I’m having trouble with my Amazon fire stick I can’t download anything I have tried everything I don’t know what happened please help me please

    • Michael says:

      In the event your product doesn’t work as expected, or you’d like someone to walk you through set-up, Amazon offers free product support over the phone on eligible purchases for up to 90 days.
      To access this option, go to Your Orders and choose Get product support

  3. Michael says:

    If your FTV stick is relatively new, you have also have the Product Support benefit. Here is a copy and paste for those details…
    “What’s Product Support?
    In the event your product doesn’t work as expected, or you’d like someone to walk you through set-up, Amazon offers free product support over the phone on eligible purchases for up to 90 days.
    To access this option, go to Your Orders and choose Get product support.”
    Also under the Help in Settings and clicking Contact Us, you can have the Amazon Tech department call you. That way you get moved to the front of the phone line.

  4. Bill says:

    I will never buy a fire stick again. I bought 2 that froze up on me.

    • Zeric says:

      Sounds like either just bad luck or a power quality issue at your location.

      I’ve owned at least 6 (probably more) of various versions and never had a problem with any of them freezing that a power cycle didn’t fix. I also live in a location with very clean and reliable power.

    • David Carrero-Crespo says:

      Maybe you got a bad power cable because mine was defective it would stay on the setup screen it wouldn’t go any further, than I connected a USB cable directly to the TV and it worked fine. No problem since.

      • URMyBudE says:

        Bad choice. TV USB 2.0 power capacity is limited. It will literally trip out on overload then reset on cooling 5 minutes later. Stick goes thru repetitive restarts.

  5. Jim Dixon says:

    Did you ring Amazon Bill – I’ve found they are very helpful and will talk you through any issues – even replacing units if appropriate without question?
    You really should not be so judgemental, IMHO, when there are SO many happy satisfied customers with Amazon for their Firestick, myself included!

  6. Ahmed says:

    I have one and broken with to years i have been used so i bouth another one is good now but the old one after i didnot use while so treid to check if its working agian so i get surprised becuose is working agian.

  7. Marie says:

    I have 2 FTV sticks bought at the same time and both of them are stuck on searching for WiFi is there anyway to fix them thanks

    • Zeric says:

      It could be an incompatibility with your WiFi, or just high interference.

      People understandably assume that just because one or two devices works with their wifi, such as their phone and laptop, then all devices should work. This isn’t necessarily the case, especially in the 5Ghz band where different devices have varying levels of support. Some devices only support 802.11n or 802.11a but not 802.11ac, and all three exist on the 5Ghz band. You will need to delve into this more deeply to ensure compatibility.

  8. Michael says:

    I have 3 FireTV sticks that are all stuck on the logo and the remote doesn’t work

  9. Jay says:

    I have a Amazon fire TV second generation streaming device and I’ve been having multiple problems first it wouldn’t let me connect the remote at all so I used a Bluetooth now it won’t update I can’t get past the installation when you first turn it on cuz the update won’t go through anybody has any ideas please let me know.

    • Zeric says:

      Most issues are related to either power or WiFi/network.

      Use the power adapter and cable that came with it. Test it in the same room as the WiFi signal source (router or access point), but away from other electronics (except the TV of course). Try a different adapter and/or cable. Try it at a friends house. Run the network diagnostics on the Fire device. Lastly, try hardwiring it to the network (ethernet cable) and not running over WiFi, depending on the device though this may require additional parts.

  10. Scott says:

    Hope you get better support than I did. My new firestick will not clear the cache no matter what you do. Called the tech support and got hung up on 3 different times when i finally got to talk to someone they couldn’t tell me how to fix it even after they took control of the tv . The lady sounded like she was reading ever think off a sheet of paper and kept putting me on hold then finally said she couldn’t help me and I was SOL did not offer me a refund or a replacement. I bought this right before Christmas.

    • Zeric says:

      If you purchased it in November or December 2021, you have until the end of January to return it, so you better hurry.

      Just go on the website and start the return process, there is no need to call them. The website will give you return instructions such as dropping it off at Kohls or TheUPSstore along with a bar code they will scan.

  11. Todd says:

    Putting to much shit on it

  12. Rebecca says:

    Mine is stuck on the logo and I am so stressed as I use mine every day and I have only had it for just a year

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