HBO’s upcoming subscription service will reportedly be called “HBO Now” and is expected to cost $15 per month, according to a report by International Business Times. For the first time, consumers will be able to subscribe to HBO directly without the need of a television subscription. The new service will debut with a new app, instead of using the existing HBO Go apps. The two apps will coexist, with HBO Go delegated for cable subscriber access and HBO Now used for stand-alone access.
No word on if or when the new service will arrive on the Fire TV. The report only mentions Apple being most aggressive in courting HBO to add the service to the Apple TV. When HBO Go arrived on the Fire TV last December, Amazon said the app would make its way to the Fire TV Stick this spring. That time frame aligns perfectly with this new service, so I wouldn’t be surprised if we see both HBO Go and HBO Now on both devices come this spring.