HBO is no longer available through Amazon’s Prime Video Channels. First spotted by The Streamable, the channel’s landing page now simply states that “the page is temporarily unavailable.” The channel’s removal was, reportedly, a serious point of contention between Amazon and HBO which contributed to why HBO Max wasn’t available on Fire TV devices for so long. It’s speculated that Amazon wanted the channel to remain available but HBO wanted all subscriptions to go directly through HBO.
Shortly after Amazon and HBO reached an agreement to bring HBO Max to Fire TV devices, CNBC reported that Amazon agreed to remove HBO as a Prime Video Channel. When that would happen was unknown until today. Prime Video Channels first launched in late 2015 without an HBO subscription option. HBO arrived a year later, along with Cinemax, and had been a staple of the service ever since.
HBO content, including the services 8 live channels, are still listed within Prime Video. This seems to imply that existing subscribers might still be able to access the channel’s programming for a bit longer, even though it does not seem possible to start a new subscription through Prime Video anymore. Subscribing to HBO through Prime Video Channels offered several advantages over subscribing directly, especially for Fire TV owners, without losing any perks of subscribing directly through HBO, such as access to the HBO Max app.
HBO ending indirect subscription options isn’t unique to Amazon and Prime Video. Roku stopped offering HBO subscriptions through its channel store late last year. Apple dropped HBO from its Apple TV channel list just a few weeks ago.