As has become customary after the big sale, Amazon released some figures about Prime Day purchases. The Amazon Fire TV Stick 4K claimed the title as the most popular item purchased during Prime Day. During the last Prime Day in October of 2020, that title went to the Amazon Echo Dot. As for Echo devices, it seems like their sales figures may have dropped quite a bit compared to previous Prime Days. Amazon also said that more Toshiba and Insignia Fire TV televisions we purchased this Prime Day than the last one, which was already more than the one before that.
This is the first year that the Fire TV Stick 4K has claimed the top Prime Day spot. The title has flipped back and forth between the 1080p Fire TV Stick and the Echo Dot in past Prime Days. It’s actually pretty surprising that the Fire TV Stick 4K took the top spot this year since there were two Firesticks, the Fire TV Stick Lite and the 3rd-gen Fire TV Stick, that were cheaper. In the past, it seemed like the least expensive Fire TV model was usually the best seller, but perhaps enough people have finally upgraded to 4K TVs that most people are no longer considering 1080p streaming devices as good enough.
It’s noteworthy that Amazon didn’t mention Echo sales at all in its self-congratulatory press release this year. As mentioned, the Echo Dot was the most popular item purchased during the prior Prime Day in 2020 and Amazon said the Echo Dot, along with the Fire TV Stick and Fire TV Stick 4K, were the top sellers during Prime Day in 2019. However, this year there was zero mention of any Echo product’s sales, even though both the Amazon Echo and the Echo Dot were at all-time low prices during this year’s Prime Day sale. This could be an indication that Amazon has reached a tipping point where enough people own Echos that, moving forward, fewer and fewer will be sold unless there is a compelling reason to upgrade.
As for Fire TV televisions, those are still on a rise in popularity. Amazon says more were sold this Prime Day than the last one in 2020. That’s significant because sales in 2020 were already higher than on Prime Day in 2019. The rabbit hole continues because Amazon said in 2019 that it sold over twice as many Fire TV televisions during that year’s Prime Day than during Prime Day in 2018.