Amazon has kicked off Prime Day Deals on all Fire TV models a day early. The Fire TV Stick 4K Max is on sale for $34.99, which is 36% off the regular price of $54.99. This price matches the lowest price it has ever been in the past for all customers, but Amazon has offered the Firestick 4K Max to select customers for $29.99 through special promo codes in the past, so this isn’t technically the lowest price that it has ever for those customers that qualified for that killer deal. The Fire TV Stick 4K Max was released late last year and is the most powerful Fire TV Stick ever. The only model that beats it is the Fire TV Cube, which is also on sale for an all-time low of $59.99 right now. If you don’t need all that power and want to save, the Fire TV Stick 4K is on sale for $24.99, which is a great deal for a device that still holds its own compared to the 4K Max.