Amazon has kicked off its full Black Friday Prices for Fire TV devices and easily the best deal is the brand new Fire TV Stick 4K Max for $34.99. At 36% off its regular price of $54.99, this is the first time that the newest Firestick has ever been on sale. It’s certainly early for Black Friday, but make no mistake that this is Amazon’s Black Friday price and it will not drop any lower than this when actual Black Friday rolls around. The Fire TV Stick 4K Max outperforms all other Fire TV models except for the 2nd-gen Fire TV Cube, which is also on sale for $79.99. If you’re cross-shopping the Max and the regular Fire TV Stick 4K, which is on sale for $24.99, take a look at this comparison between the Fire TV Stick 4K and Fire TV Stick 4K Max. Go here to see all of the live Black Friday deals on Amazon’s devices.