The Fire TV Stick 4K is on sale for $39.99, which is $10 off its regular price of $49.99. This should come as no surprise because, these days, it is on sale at this price more often than it is at its regular list price. The same can’t be said about other Fire TV models because the Fire TV Stick 4K’s frequent sales is likely due to pressure from Roku being aggressive with the pricing of its budget 4K streaming devices. During the last 3 months, the Fire TV Stick 4K has been on sale at this price or less for two-thirds of the time and at its regular price for the other third. Wait for a better deal if you can, since this “sale” price is essentially the absolute most you should pay.