You may have noticed a new app called “FireTV Player” appear recently under the Manage Installed Applications list on your Amazon Fire TV device. I’ve received several emails and read comments from people wondering what the app was for, how the app suddenly appeared, and even if it’s malware or a virus. Rest assured, the app is perfectly safe and actually not a new app at all.
After seeing concern over the “FireTV Player” app, I reached out to Amazon who cleared things up. The app is actually not new, but rather, it’s a system app that was just renamed recently. The app used to be called “Video” and used a Prime Video logo as its icon. This is because the app is the Fire TV’s default video player that Prime Video uses to play movies and TV shows. A recent update to the app renamed it from “Video” to “FireTV Player” and swapped the Prime Video icon for the generic Play icon you see above.
The reason for the name change is because Prime Video recently launched a dedicated stand-alone app on Fire TV devices, instead of just relying on the Fire TV’s Home/Launcher interface, like it has for many years. The addition of the new stand-alone Prime Video app resulted in 2 system apps having the Prime Video logo, so the original “Video” app was renamed and the icon was changed.
The “FireTV Player” app is still used as the default video player for the new stand-alone Prime Video app. It’s also used by other aspects of the Fire TV, such as when you play a trailer, Prime Video Channel content, or even an IMDB TV video. Since the app has expanded beyond simply serving as Prime Video’s default player, it makes sense that it was given a more generic icon and a new name.