Education app usage is up 400% and Fitness app usage is up 200-300% on Amazon Fire TV

Amazon’s VP of Entertainment Devices and Services (which includes the Fire TV team), Marc Whitten, was interviewed by Protocol, where he discussed the effects of the pandemic on Amazon devices. Among the largest changes mentioned is an increase of 400% in Education app usage on Amazon Fire TVs. Popular education-focused streaming services like The Great Courses Plus, MasterClass, and CuriosityStream have probably been giving people more variety while indoors, compared to the usual entertainment-focused services. Health & Fitness apps are another category that has seen increased usage, with a 200-300% boost the last few months. The arrival of the Peleton app on Fire TV late last year probably came at just the right time for the popular fitness service. With kids home from school, it’s no surprise that family-friendly content is indexing 40+% higher. You can find pleanty of family-friendly content, and more, in the #AtHome section on Fire TV, which was released a few months ago.

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