Disney will be skipping theaters for the release of the upcoming live-action adaptation of Mulan and will, instead, make the new movie available directly through their Disney+ streaming service. On September 4th, Disney+ subscribers will be able to pay $29.99 for “Premier Access” of Mulan through Google, Apple, and Roku devices, but it doesn’t seem like the same will be possible on Amazon Fire TV devices.
It seems like, yet again, Amazon can’t come to an agreement with a major streaming service over revenue share for in-app transactions. Disney says on their website that “select platforms, including Apple, Google, and Roku” will be able to purchase Mulan and notably excludes Amazon and Fire TV platforms. This likely means that, come September 4th, Fire TV owners will not be able to simply launch the Disney+ app and purchase Mulan, as will be possible on most streaming devices.
Thankfully, however, Mulan will not be entirely blocked from streaming on Fire TV devices. Disney has confirmed to me that if Fire TV owners purchase Mulan through the DisneyPlus.com website or any other supported platform, they will be able to stream the movie through any Fire TV device that supports the Disney+ app. It is only a direct purchase of the movie through a Fire TV device that won’t be supported, not the streaming of the movie itself.
Similarly, the Apple TV app on Fire TV devices still, nearly a year after release, requires Fire TV users to first make purchases on a separate device before being able to stream content. More recently, both HBO Max and Peacock TV must be sideloaded on Fire TV devices in order to access their content. Jumping through these kinds of hoops to access streaming content is, unfortunately, becoming more and more common.