Disney has announced that it is increasing the price of Disney+, Hulu, and ESPN+ plans starting on October 12. The ad-free plans are seeing the bulk of the increase, with ad-free Disney+ going from $10.99 to $13.99/month and ad-free Hulu going from $14.99 to $17.99/month. At the same time, Disney has indicated that it will begin cracking down on password sharing next year.
It has only been a year since Disney last increased prices for its streaming services, Disney+, Hulu, and ESPN+, yet here we go again. In addition to the price increases for the standalone plans already mentioned, the top-tier bundle that includes ad-free Disney+, ad-free Hulu, and ad-supported ESPN+ is increasing from $19.99 to $24.99/month. Hulu w/ Live TV will increase to $76.99/month with ads and $89.99/month without ads.
Apart from the standalone ad-supported ESPN+ plan, which is increasing from $9.99/month to $10.99/month, none of the other ad-supported plan prices are changing. Disney is also adding a new bundle that includes ad-free Disney+ and ad-free Hulu for $19.99/month, which will be available starting September 6th. See the chart above for a full list of all plans and bundles.
Disney didn’t provide any specifics about when or how it would prevent password sharing, but CEO Bob Iger said they would “get at this issue” in 2024 and called it a top priority. Netflix recently began offering account holders that it detects are sharing passwords with other households the option to pay a little more for both homes to stream from the same account. Disney may go that route or may just block access and require that an entirely new subscription account be created for the secondary home.