Just as it did for Prime Day earlier this year, Amazon had a pair of Fire TV Smart TVs available at huge discounts for its Prime Early Access sale this week. The 50-inch Hisense U6 Fire TV was 70% off, which dropped its price down to $159.99, and the 55-inch Amazon Omni Fire TV was 80% off, which dropped it down to $109.99. While the Prime Day TV deals in July were available for several minutes after going live, both TV deals this time sold out in well under a minute, but there seemed to be a much larger stock of one than the other.
The first TV deal during July’s Prime Day was 72% off a 32-inch Insignia Fire TV. Either that deal wasn’t terribly popular or Amazon had a large stockpile of those TVs because that deal was available for about 25 minutes before becoming 100% claimed. The second deal for 78% off a 50-inch Amazon 4-Series Fire TV didn’t last nearly as long, as I saw it become 100% claimed right around 5 minutes after going live.
Both July Prime Day TV deals lasted an eternity relative to the two Prime Early Access TV lightning deals from earlier this week. I predicted they would go live at 6 am PT on seperate days, which they did, and I was online to watch them both sell out within seconds of me posting that the deals were live. When the Hisense TV deal went live on the first day, in the time it took me to just hit publish on my pre-written article and refresh the product page once more, the TV lightning deal was already marked as 100% claimed. It was literally gone that fast.
The lightning deal for the Amazon Omni TV was also sold out in a matter of seconds, but it did seem to last much longer than the Hisense TV deal. I would say that it reached 100% claimed in under 30 seconds, but I was able to at least refresh the page several times after publishing my post and watched as the claimed percentage climbed up with each refresh.
I’m pretty confident that the Amazon Omni Fire TV deal lasted longer not because it was a less popular sale than the Hisense Fire TV, but because there were more TVs allocated for the discount. Looking at the purchase data for those that used my affiliate links, which I very much appreciate as the kickback earned helps me out quite a bit, I can see that there were nearly 4 times as many Amazon Omni Fire TVs purchased through my links as Hisense Fire TV purchases. Amazon being willing to allocate more of its own branded TVs for these doorbuster deals, than a third-party manufacturer like Hisense, certainly makes sense.
For those curious, my data shows that about twice as many Amazon Omni TVs were purchased during this week’s Prime Early Access sale than the Amazon 4-Series lightning deal during Prime Day in July. So, even though the TV deals sold out much more quickly this time around, it seems it was because people were just more prepared this time to purchase the second the deals went live and not because there were fewer TVs available.
Apart from the two lightning TV deals, the next most popular item that I saw purchased was the 3rd-gen Fire TV Cube. That was a bit odd to see since it didn’t go on sale, apart from the $40 off promo code that has been available for weeks. I suspect that a lot of people were waiting to see if it would go on sale during the Prime Early Access sale and, when it didn’t, decided to just pull the trigger and pre-order it that day anyway. The next most popular Fire TV Smart TV purchased, after the two lightning deal TVs, was the 50-inch Insignia F30 4K Fire TV on sale for $249.99. That likely earned the top non-lightning deal TV spot because it was the lowest-priced large-sized 4K Fire TV available during the sales event.
Congrats to everyone who was able to snag one or both of the Fire TV Smart TV lightning deals this time around and bravo because it was no easy task. And thanks again to those of you who did so by clicking through a link on my site, or, more likely, those of you who frantically refreshed one of my links over and over until the deal went live. You purchasing deals through my links is a big part of how I can do what I do full-time, so thanks again. See you on Black Friday ;-).