Best Buy has released their Insignia 4K Fire TV Edition televisions. The TVs come in three sizes, which include a 43-inch model for $329.99, a 50-inch model for $379.99, and a 55-inch model for $449.99. If those sizes and prices sound familiar, that’s because they’re identical to the Toshiba 4K Fire TV Edition televisions released earlier this year. These new Insignia TVs are nearly identical to the Toshiba TVs, with only a few minor differences.

When Amazon and Best Buy announced their partnership to release new 2nd-generation Fire TV Edition televisions this year from Toshiba and Insignia, they said that “more than 10” models will be released. Toshiba kicked things off with the release of three 4K TVs and then recently followed up with the release of three 1080p/720p TVs. Now Insignia has released their three 4K TVs and we know they have three more models coming that will likely be identical to Toshiba’s non-4K TVs.

These new Insignia 4K Fire TV Edition televisions are nearly identical to the Toshiba 4K Fire TV Edition televisions. They come in three screen sizes that are all 4K UHD LCDs with LED backlights and a 3840 x 2160 resolution. They have 3 HDMI inputs, one of which is an ARC port for return audio, composite video ports, and an RF antenna connection for the built-in TV tuner.

The TVs feature DTS “TruSurround” speakers. They have optical audio out, as well as a headphone jack to analog audio out. Connectivity includes a 10/100 Ethernet port and 802.11a/b/g/n/ac WiFi. There’s also a USB 2.0 port that can be used to extend how long the TV can pause live television by connecting external storage.

These Insignia TVs are powered by the same quad-core 1.4 GHzMStar T12 processor as Toshiba’s TVs and have the same Mali-T820-MP2 GPU. They feature 2GB of RAM and 8GB of internal storage for apps, which can be expanded through the aforementioned USB port. Like all of Amazon’s newer Fire TV devices, these TVs are running Fire OS 6, which is based on Android 7.1.

The remote that comes with Insignia’s TVs is identical to the one that comes with Toshiba’s TVs. It features a microphone for Alexa voice searches and requests, as well as the usual Fire TV media and navigation buttons. There are power and volume buttons, as well as dedicated buttons to mute and bring up the channel program guide. Along the bottom, in a 2-by-2 grid, are four app shortcut buttons to launch Prime Video, Netflix, HBO, and PlayStation Vue.

Both Insignia’s TVs and Toshiba’s TVs say they come “with HDR,” but don’t be fooled. These are NOT true HDR televisions. They are capable of decoding and playing back an HDR signal, but their screens are not HDR screens, so you won’t see any advantage to playing HDR content. It’s frankly very misleading for Best Buy and Amazon to put “HDR” in the title of these TVs.

The only real difference between Insignia’s TVs and Toshiba’s TVs is the overall dimensions. Insignia’s Fire TV Edition televisions are slightly thinner, smaller, and lighter. With Insignia’s TVs being 0.4 inches thinner and 3.4 pounds lighter for the 55-inch models, it’s not much of a difference, but could be enough to mater for some.

Ultimately, the main factor you should consider if you’re deciding between these new Insignia TVs or Toshiba’s TVs is price, since they’re nearly identical. The other factor would be which company you think will provide the better customer service and support. Insignia’s new Fire TV Edition televisions are available now to order through Amazon’s or Best Buy’s website and should be available to see in person in Best Buy Stores soon.