Apple has been rumored to be working on a new live TV streaming service for the better part of this year. Now, CBS CEO Les Moonves said yesterday, at Business Insider’s Ignition conference, that Apple has “pressed the hold button” on the new TV service. Bloomberg has confirmed separately with their own sources that Apple is suspending plans for the TV service that was expected to offer “14 or so channels for $30 to $40 a month.” They say Apple isn’t giving up entirely on the new TV service, but is instead shifting focus to being “a platform for media companies to sell directly to customers,” i.e., an app platform.