After releasing a few short teaser videos earlier this week, Amazon has published their full 90 second Alexa ad which will air sometime during the fourth quarter of the Super Bowl this Sunday. It’s frankly pretty funny and worth watching. It’s definitely better than last year’s ad, that’s for sure. I won’t spoil the ad any more than I already have with the title of this post, but the ad ends with Alexa speaking in a distinctly better voice than you’re probably used to, leading some to wonder if an updated voice is on the horizon.