Amazon has a lot of great deals on its devices during Prime Day this year, many of which are at all-time low prices, but none were better than the 50″ Amazon Fire TV 4-Series 4K Smart TV for $99.99. At an impressive 78% off its regular price of $469.99, it was certainly the deal to get. However, as a lightning deal with limited stock allocated for the rock bottom price, it was pretty obvious that the deal would sell out fast. The sale went live at 6:00 am PT today, as expected, and within 3 minutes the real-time purchase tally indicated that 50% of the TVs were accounted for. Around 6:05 am, just 5 minutes after the deal went live, the purchase count indicated 100% and the deal was sold out.

Amazon had a similar lightning deal yesterday for a 32″ Insignia 720p Fire TV Smart TV for $49.99. At 72% off its regular price of $179.99, it too was a great deal, but not nearly as popular as the 50″ 4K TV deal. The 32″ TV deal also went live at 6:00 am PT, but it didn’t reach 50% untis sold until 6:10 am PT. It wasn’t until 6:25 am PT, a full 25 minutes after the deal went live, that the 32″ TV was sold out.

This was the first time, that I’m aware of, that Amazon pre-announced in its Prime Day press release that it would be having lightning deals on Fire TV Smart TVs. That could be because this was the first Prime Day that Amazon had its own branded TVs available for sale, since they were just released last September. All prior Prime Days only had 3rd-party Fire TV Smart TVs from manufacturers like Insignia and Toshiba up for sale, but it wasn’t until this year that Amazon had its own TV to price as it wished. Congrats to everyone that managed to snag the best deal of Prime Day.